Why would he be supposed to be above sarcastic comments? Which is not the same as trolling as he is making a specific point with that, even if you think it is wrong or weak. The streams of TFP have their owners and developers talk openly about what they did do and try to do, without any marketing department gating it.
I haven't seen the stream or streams so I don't know what exactly they said. But I would assume whatever they said about changing their image has a lower priority than their intention to make the game they want in the quality they want. And when the latter goal couldn't be reached in the timeframe they wanted, then I would assume the lower priority goal was scrapped again.
Making a good game is not something you can do in a factory with industrial processes, much of it is an art. And everyone has his own way to make art. 7d2d is an excellent game for many people, something that can not be said about some of the AAA games that came out last year and were produced more like a coffee machine on a production line.