Not over the head at all. I know that focusing on PvP (and like DarlingCow mentioned: Battle Royale Mode) would be the cash grab option. They could do loot boxes and microtransactions and really take off with 1000's of players like PUBG and Fortnite and even H1Z1 did with their King of the Kill reskin of their game. Then our forums and our community would be filled with people who have a PvP focus. In fact the forums used to have a much larger percentage of PvP players and whenever the discussion was about building or playing non-PvP they would dissolve into flamewars with the PvPers calling the rest names like Carebears and Casuals.
What seems to go over your head is that TFP have resisted that temptation and are sticking to their focus of delivering the best SP and cooperative multiplayer open world voxel survival game. This is called "not selling out your vision" and is exactly why developers with dreams create their games independently rather than being part of the larger studios. If this game had been sold to one of the big boys you would've gotten your wish the moment Fortnite had its overwhelming success. It would have gone full PvP and probably Battle Royale....
But TFP are still firmly in control and are still following their vision so PvP aspects of the game will continue to suck, and the game will continue to only attract a small trickle of PvP players, and our community will continue to be mostly filled with the types of gamers who enjoy building and surviving on their own and with family and friends rather than the types of gamers who enjoy KOSing noobs by babysitting typical spawn locations, and finding bases by peeking underground, and using vehicles to get around landclaim, and attack player bases while they are offline, and, and, and....
Yeah, I'm fine with PvPers NOT being attracted to this game in huge numbers and dominating our community and most importantly the developers' time...