My dad owned a couple businesses, small ones, but big or small they have the same type of bills. Brick and mortar have upkeep, insurance, utilities and other needs. Employees, besides a paycheck, may need insurance, depending on how many and what is required for having to provide it.
There is a lot that can cost running a business and that always needs to be considered. But, the fun pimps have made a lot of money, as Joel stated ones, doing a play on his handle name He is a mole-t-millionaire. He was/is wealthy form his business before he started making this game, and probably the others were also.
Do they deserve it? I think so, they have put in countless hours, and they are more than the regular 9-5 type jobs. The emotional toll on them as from the past years of will we make it, will we be able to continue to do this, okay, it seems like we made it, can we continue to make it or will we crash and burn?
Didn't go back to the start of the conversation, so this is just my take on how much they have earned and do they deserve it. Every penny.