I read the forums.
The twitch drop has been done poorly so far, it's in the forum. People are jumping thru hoops to get nothing. Fubar should have given these guys more chances. I am sorry, but, these things are true. They are bad at streaming...this is true. I do think it is weird that a gaming company is having problems doing these things.
Yes, they can promote whatever they want. personally, I do not engage with any post to do with that game, I am hands off. I know I am not the only person who wouldn't want to feel forced to watch a promo video for a game they don't care about, just to get a hat. I hope that makes sense.